About Us

Roy Dekel is CEO and Co-Founder of SetSchedule. Preceding SetSchedule, Roy sold

billions in financial products and prior to trends, institutionalized the buy and

hold residential lifestyle model managing a lofty residential portfolio. Before

moving to California, Dekel grew up in Israel, a child of Romanian refugees. He

served as a first lieutenant in the Israeli Defense Forces of the Navy Seals.

Inspired by his childhood, Roy helps charities that focus on the quality of life

and education of children. Roy’s long-standing dedication as a donor, activist,

and member of so many charitable organizations has earned Dekel the deserved

reputation as a trusted and selfless community leader.

As co-founder and Chief Operating Officer of SetSchedule, Udi Dorner is an

established entrepreneur, having founded two additional companies in the

healthcare sector. Dorner contributes more than 15 years of experience

strategically managing businesses and collaboration with clients and

partners. As SetSchedule’s resident tech guru, Dorner works closely with the

development team, turning self-described “crazy ideas” into SetSchedule

tech solutions. Dorner is a graduate of the Israeli Defense Force Business

Development Technology division and dedicates his life to bettering the

lives of everyone he meets. 

Daniel Parzivand is one of the founding employees of SetSchedule and has been a

key player in its spectacular growth and development. As Chief Client Officer,

Parzivand is the top client advocate for real estate professionals and home

shoppers, influencing and defining the entirety of the customer experience.

His passion for exceeding customer expectations is an evident motivator for

his team’s operational success. Prior to joining SetSchedule, Daniel served as

a Chief Business Officer in the private lending and financial sector and is

currently studying to receive his BA in Business. 

Shayna Goldburg was named Chief Human Resources Officer in 2018 after

joining SetSchedule in 2016 as Director of Recruiting. Previously,

Goldburg worked in various roles within Human Resources and specialized

in real estate and technology organizations. Shayna has over 16 years of

experience in the field and is driven by the philosophy of putting the

person first. Shayna pays special attention to company culture, overseeing

efforts for global talent acquisition, upgraded technologies, and company

organization. 

Emily Dineen’s contribution to SetSchedule is invaluable. As Chief of

Staff, Emily is the behind-the-scenes problem solver who ensures smooth

day-to-day operations and big-picture developments within SetSchedule.

Originally from Northern San Diego, Dineen has previously worked in

the hospitality industry while going to school full time. Dineen is a

graduate of Cal State University: San Marcos with Bachelor’s degrees in

both Economics and Political Science.

Yolando Nery acts as the bridge between SetSchedule's Philippines operations

and the SetSchedule headquarters in Irvine. Yolando oversees the User

Engagement and Support teams, working tirelessly to provide real-time and

creative solutions to statisfy homeshoppers and real estate partners alike.

In his free time, Yolando enjoys playing music since he was previously a

professional musician. 

Rich Randal brings more than 30 years of sales leadership experience to

his position, overseeing the training and mentorship of SetSchedule’s

sales team. Prior to joining SetSchedule, Randal served in the US Marine

Corps and attended Cypress College. He has gained considerable experience

in supporting and growing sales teams with a focus on strategic sales and

marketing through roles at sizeable organizations including Motorola Inc.,

The Home Depot, Bay Alarm Company, Sonitrol Corporation, and Windows Direct.

In the capacity of Director of Operations, Steve Vrieling contributes over 20 years

of applied technical support servicing and team building as he oversees the SetSchedule

servicing teams. Steve is passionate about mentoring and building high performing

service teams through the process of identifying talent, nurturing, and developing leaders

based on their specific abilities. Steve is a lifelong Southern California native - when

he’s not providing exemplary servant leadership to his team members, he enjoys staying

physically active, hiking and biking in remote mountain ranges or along the breezy

California coast. At home, Steve holds the distinguished rank of family BBQ Master and mans the grill with expert skill during family gatherings.

Dhaman Gill acts as Director of Solutions Administration, seeking out creative and unorthodox strategies to maximize efficiency and grow SetSchedule’s (and SetSchedule’s partner agents’) bottom line. Dhaman’s shrewd instincts and impeccable work ethic, along with a personal passion for Software as a Service (SaaS) and technology, have been vital assets in SetSchedule’s journey to prominence. Hailing from Wolverhampton, England, previous experiences in the hospitality and logistics industries have endowed Dhaman with the attention to detail and people skills necessary to establish best fit solutions to the most complicated problems the company encounters. Dhaman is an avid fan of the Manchester United football club and continues to travel the world, having explored 35 states and 50 countries so far.

Matt Keramat, Director of Sales, is a living embodiment of the “work hard, play hard” mentality, and SetSchedule is all the better for it! Drawing on over 15 years of sales experience, ranging from mortgages to life insurance, Matt is entrusted to oversee the SetSchedule sales department. A self-described master influencer, Matt’s affinity for mentoring, understanding different perspectives, and his indomitable spirit have time and again proven that Matt and his expertise are indispensable. A first generation immigrant from Iran, Matt’s grit, tenacity, and resourcefulness are second to none. In his personal life, Matt is passionate about family, sports, exercising, travelling, and assisting those with substance abuse issues.

As Director of Sales, Toby Doyle’s gift is developing high performing teams

in any location. Naturally curious and compassionate, Toby is able to befriend

and mentor team members from all walks of life. Toby’s understated philosophy

for building self-sustaining teams is simply: “take care of your people and

they will take care of you”. Ever resourceful, Toby is a jack-of-all-trades,

having previously worked in the health insurance and printing industries.

Outside of SetSchedule, Toby enjoys spending time with his kids, snowboarding,

and traveling.

Serving as Director of Engineering for one of the fastest growing tech companies

in the industry, Danial Mohammad has his work cut out for him - and exceeds all

expectations. With a background in IT and the uncanny ability to code proficiently

in most languages within a day of study, Mohammad oversees the development

team, leading tech innovation for SetSchedule. Danial is fulfilled by the

revolutionary developments and experiences which he continues to enjoy in his

position. In his free time, Danial enjoys gaming, drifting cars, and snowboarding.

As Director of Growth, Alex Lim oversees performance and engagement for SetSchedule’s partnerships with active real estate professionals. As one of the longest tenured employees at SetSchedule, Alex has previously held the roles of sales trainer and Sales Manager - these experiences prove invaluable in his current role which can be distilled into the components of training partner agents, and mentoring sales ability in those same agents. A self-professed workaholic, Alex pours his creativity into innovation and novel ideas, constantly challenging the traditional and well-traveled path with his own plans of action. Recently, Alex has welcomed a beautiful baby daughter into the world, who he’s happy to say owns all his attention when he’s not working.